Thursday, 18 June 2009

Business cards and Personal branding

I used to be my employers' company man - I used to hand
out the business card that is printed by my employer that
has company name and logo, my name, job title, the project
and department I belong to together with corporate email,
direct line and mobile. Some companies allow you to print
the name of academic degree you earned and sometimes
the specialization or major you have pursued.

I still am loyal man to my employer who wants to develop
career within one firm. However, I think it is wiser to have
a personal brand. Last week I ordered my first business
cards those are not tied to the employer. However they do
tie to another business brand, the business school I have
been pursuing MBA degree by part time.

So what does my card say

Mr. Dilbert The Manager
Firmware/Software Product Design/Development
M.Sc (Computer and Software Engineering)
Current participant on the XXXX MBA

(+44) XXXXXXXX
dilbertrealname@mybusinessschool.ac.uk

Those business cards will help establish my personal brand.
We will see.

No comments:

Post a Comment